Changing markets

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I recently walked into one of Kampala’s growing business hubs and was blown away. There are protagonists, quietly building enterprises that offer value to the target audiences in ways that one could think are unimaginable in an economy like Uganda.

For me, these men and women, will define the future of the marketplace. As I walked in on some of them, as a pretend customer inquiring about their services, I kept on asking myself, “how do I fit in this paradigm? How do position myself to benefit from these new opportunities?”

You can ask yourself the same question; how do  you fit in this emerging market structure that will define the way we do business in this country?

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