This week, I have been inconsistent in writing but I apologize. The daily struggle of balancing my day job was nearly suffocating me but I have put that right now. Today, I would love to share a lesson I learned during the week, the motivation every entrepreneur should have. i was moved when I encountered a situation where I asked my self “WHY am I doing this?”.
Love what you do
First off I begin by quoting a tweet by Brooke Griffin(Follow her on twitter: @BrookeGriffin_) , an Entrepreneur who believes in the power of excelling at doing what you love.
If you want something, if you Truly Want Something, You’ll Find a Way to Make it Happen. Be Dedicated & Passionate.
The path of entrepreneurship is a cold and lonely. Turbulent waters are bound to flow in even when your just starting out. The only way your going to survive the sea of death of your business is love what what you do. Money shouldn’t be the only motivation driving you into business because as we all know, you can never have enough money. So don’t make money be at the forefront of what your doing. Yes, it is important to make money in business, its what pays the bills, let it come naturally.
Loving what you do will be only thing that keeps you going. It is what makes you get up very early in the morning despite sleeping late or after making nothing the previous day. Loving what you do is what will enhance creativity and innovation because you will always want to do it in a way that satisfies you and want to make it better.
Aspire to be the best
I was reading The Dip, a masterpiece written by marketing guru, Seth Godin. In this book Seth elaborates that everything worth having has a dip(cost) . Imagine, an athlete wanted to win an Olympic gold medal, he would strive to be the best at his discipline by training hard and that would involve intensive training and perseverance. This would cost the athlete time and money. This according Seth Godin creates a scarcity at the top.
The lesson he tries to elaborate is that before you set out on the journey of entrepreneurship, plan and think carefully about the resources you need and sacrifices you will need to make.
He goes on by emphasizing that in case you provide a product or service to society, distinguish yourself such that anyone who buys from you or hires you, values as the best. in turn, this makes you a scarcity as opposed to just a commodity. Everyone will want to buy from you because your the best.
The lesson I learned is that if you aspire to start a business and don’t envision becoming the best at what you hope to do, do the smart thing and quit now! Save your potential customers from the dread of high priced substandard commodities.
Business and Investment blog 